Clever typographical posters promote Barclays bicycles

Clever typographical posters

barclays-easy

bch-safer

Transport for London has released a new series of adverts incorporating beautiful typography with bicycles.

Designed to promote Barclays Bicycles and the Cycle Superhighways, the colourful posters use a single word as the bicycle frames, such as ?easy?, ?safer? and ?direct?.

The words, designed by Alex Trochut, are seamlessly melded to the bicycles? handles, seats and wheels using CGI.

The posters are part of an M&C Saatchi campaign for Transport for London and you can take a closer look at them here.

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