Sainsbury’s Chistmas 2014 ad best Christmas advert of the year. Recreating British and German soldiers on a Chistmas night 100 years ago at World War 1. In partnership with The Royal British Legion.
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Definitely shameless. The Sainsbury’s advert, whilst brilliantly shot, is a truly cynical piece of marketing and here’s why:
http://lovelanguageloveliterature.com/2014/11/18/how-sainsburys-ruined-christmas/